In 2015 I started working on the redesign of the BlizzCon website with the main objectives of making the site mobile friendly and improve the purchase process of Virtual Tickets, as well as improving the video player and schedule experience.
- Lead a team of 2 designers, providing UX and creative input
- Organize and run stakeholders interviews to define goals and scope of the website
- Define site scope with Project Management team
- Provide feedback on wireframes, content structure and visual design