Contributions

Improve the UI for the World of Warcraft website, making it fully responsive to improve reach and accessibility. Support the launch of multiple expansions. Improve the free trial experience.

• Lead a team of 2 designers, providing UX and creative input
• Organize and run stakeholders interviews to define goals and scope of the website
• Help define project and content prioritization scope through analytics data
• Collaborate with the World of Warcraft art team to define artistic direction
• Provide feedback on wireframes, content structure and visual design

Players Acquisition and Retention

Increase sign up rate for the free trial page and help churned players to get back in the game

• Work with Research team to understand players behavior and optimal flow for signup through A/B tests
• Make the sign up page mobile responsive to improve reach and accessibility
• Create a Returning Players guide to help churned players catch up with game updates and facilitate their return